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Our Blogs
Event Sponsorship Strategy for AI and Blockchain Brands in MENA: How to Build Pipeline, Not Just Presence
80% of organisations are growing event budgets in 2026, yet 86% admit they cannot accurately attribute ROI to a single event. For AI and blockchain brands sponsoring in MENA, the gap between presence and pipeline comes down to three decisions made before the contract is signed.
MoeX Mohamad Alhusseini
4 days ago6 min read
What MEES 2026 Reveals About the UAE Events Industry: Five Signals Every B2B Brand Needs to Read
More than 6,000 events professionals gather in Dubai on 18-19 August for the 17th Middle East Event Show. The sessions on its agenda reveal exactly where the UAE events industry is heading, and what that means for every B2B brand planning activations in 2026 and beyond.
MoeX Mohamad Alhusseini
7 days ago6 min read
5 UAE Events Industry Trends That Should Shape Your Q4 Brand Strategy in Dubai
The UAE events industry is heading toward USD 12.14 billion by 2033. As 6,000 event professionals gather at MEES 2026 in Dubai this week, here are five trends reshaping how brands activate in the region, and what your Q4 strategy needs to account for right now.
MoeX Mohamad Alhusseini
Aug 167 min read
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