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Most AI and tech brands arrive at GITEX with a signed sponsorship package and no commercial strategy. Here is the three-phase activation playbook that turns December floor spend into Q1 pipeline.

GITEX Global 2026 moves from October to December, shifting to Expo City Dubai with 200,000 expected visitors and a new GITEX Scale Summit opening day. Here is what the format change, higher stand costs, and expanded scope mean for B2B brands planning their year-end strategy in MENA.