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What does it take to make GITEX Global 2026 your best-performing show of the year? With the world's biggest tech event moving to Expo City Dubai this December, competition for attention is fiercer than ever. Here is what B2B brands need to do right now.

Most brands start planning their GITEX activation in October. By then, the best booth locations are gone, the strongest agency talent is booked, and the media partnerships are closed. GITEX Global 2026 runs December 8 to 11 at a brand new venue — Expo City Dubai — with 200,000 expected visitors, 6,800 exhibitors, and representatives from 180 plus countries. The brands that win at GITEX 2026 start planning now.