Our Blogs

Why does Dubai Future Finance Week matter to event buyers? DIFC's inaugural Week, running until 6 November 2026, shows how a financial centre packages policy, capital and technology into one programme. SNXS sets out four lessons and five planning questions for finance events in Dubai.

How can brands use Dubai's Fortnite launch? SNXS sets out five questions to ask before joining a game world, based on DMCC's announcement.

Most B2B brands shortlist event agencies in Dubai on price and portfolio size. Both are the wrong criteria. Here is the six-point framework that actually predicts event performance in the UAE market.